Sarah Collica joined APA! in May of 2019 to oversee the Marketing and Communications (MarCom) team. With more than 10 years of experience in public relations, communications and marketing, Sarah specializes in storytelling, garnering earned media coverage, and reputation management. She’s worked in nonprofit, agency and healthcare, supporting everything from small B2B companies and statewide charitable initiatives to a nation wide Fortune 500 company. Sarah is a long-time cat and dog foster, and a forever animal lover. Sarah, her boyfriend Alex and their fur child Max moved to Austin from the Dallas area but Sarah is originally a Michigander. Read more about Sarah’s first week in her letter on APA!’s blog here.