It is October 31, known widely to the rest of the nation as Halloween. To us here at Austin Pets Alive!, October 31, 2011 has a special meaning. In addition to being everyone's favorite costumed holiday, October 31 is the very last day of the ASPCA Challenge in which APA! has been participating these last three months. The winner of the challenge, which is based upon the organization that increases its adoptions the most over a three-month time period compared to last year, will receive a $100,000 grant.