As the spokesperson for your dog, you have access to a number of marketing tools--APA! Dog Profile, Instagram, Facebook--to help ensure everyone knows who your dog is and what will make them happy and healthy in their new home.
We are their photographers, videographers, and biographers. For a visual guide to contacts, timing, photo and video tips, 5-step bio flow, submission how-tos, and more, check out the Fosters, Let's Get Marketing Guide.
Submit Photos & Videos
Share Bio & Behavior Detail
Review Details + Promote on Social Media
Submit Additional Photos & Videos
To help you manage your APA! dog's profile and ensure potential adopters see them as quickly as possible, we'd like to recommend adding these to your calendar:
The details below are completed by the APA! Medical, Adoption, and Dog Foster Program Teams but some may be adjusted by the appropriate teams.
Share Photos. Submit via the APA! Dog Photo & Video Form
Submit well-lit and high-quality photos to get their profile started. As their personalities show themselves or you go on adventures, please feel free to share more! We strive to have 7 good photos published in the profile carousel
Tips for Taking Great Photos:
Questions: Contact [email protected]
Share Videos. Submit via the APA! Dog Photo & Video Form
Videos are a great way to share your foster's personality. We strive to have 5 good videos published in the profile carousel. When you shoot, remember:
Should the file size be too large, please use wetransfer.com to send your videos.
Questions: Contact [email protected]
Share a Bio. Use the APA! Dog Bio & Scores Form to share a written bio or answer questions that will allow the Dog Bio Team to write one for you.
You know your dog better than anyone and can help to highlight what they are looking for in a new home. Be sure to include: Affection and energy level, if the dog is good with kids, dogs, or cats, if they’re house and crate-trained, what commands they know, and all cute and endearing behaviors! If you need some examples, visit the APA! Available Dogs page.
Here's the ideal bio structure:
In the end, the bio should really be around 3-4 paragraphs long, with some wiggle room on length. For more writing tips, visit the PAW's Pet Bio page.
Need to rewrite a dog’s bio? Please use the Dog Bio & Scores Form and select the "Submit Your Own Bio" option.
Need to make minor edits to a dog’s bio? Please email them with the dog’s name in the subject line to [email protected].
Questions: Contact [email protected]
Share Behavior Details to Inform Scores. Complete the Dog Bio & Scores Form
PLEASE NOTE: A number of APA! teams work to accurately assess and assign scores for each dog based on their bio, shelter and foster notes, and other background information. Though, should you feel that a dog's scores should be reviewed by a team based on new interactions or changes, please provide additional information via the form.
Questions: Contact [email protected]
Social sites give us the chance to share priceless moments, laughable stories, or just a dog doing doggie things in real time, which gives us a chance to build a community around them. That means more people will care about the dogs, talk about the dogs, and, consequently, more dogs will find homes.
Social Sites
Hashtags
I've been told my dog is "available" or my puppy will be "available" when 7 weeks old but I don't see them listed. When will the dog's profile show on APA! site?: Email [email protected].
I've received numerous adoption inquiries and need time to review applicants. How do I request my dog to be made temporarily "unavailable"? Email [email protected].
Will APA! Marketing promote my dog on social media? The Available Dogs page receives a lot of traffic and a majority of the people who adopt a dog from APA! first see that dog on that page.