Austin Pets Alive! is honored and grateful to be considered one of Austin’s favorite nonprofits and beyond that, to receive outreach from companies in Austin who want to turn their love and appreciation of APA!’s work into a service-oriented gift. Search Laboratory is just such a company.
In early 2023, the company reached out to our Marketing team sharing that APA! was voted as Search Laboratory’s “charity of the year,” meaning our organization would become their “pet” nonprofit to support in whatever way made the most sense to us. As a nonprofit, that’s thrilling! We take pride in holding a high score on Charity Navigator, with a portion of that score coming from how much of our dollars raised goes directly back into our programming (74% -- above industry standard!) The way our teams utilize volunteer support and generosity of companies like Search Laboratories is a big part of ensuring every dollar is spent responsibly.
To kick things off on the right “paw”, Search Laboratory pledged $10,000 worth of their time and talents to help APA! with our digital marketing goals. They’ve worked closely with our team members to share industry best practices for social media advertising, website, content, and online PR, providing both knowledge and donating hours to create content. Our teams have also worked together to streamline processes allowing us to track results showcasing how our marketing efforts are directly connected to incoming donations!
Search Laboratory is a certified B-Corporation which means they're serious about social responsibility and taking care of the environment. From employee happiness to giving back to the community, they believe in doing things right and we’ve witnessed that and benefited from it, first-hand! This company is part of a community of businesses that care about making a positive impact, and being a B Corp means they can stand behind a brand that their team, clients, and partners can be proud of.
At APA!, we often say that we do a lot with a little and in this case, that means that our little marketing team has been able to fly higher in the past year because of a lot of support from our friends at Search Laboratory!
